Our Product Philosophy
Defining Quality
When we started the company with just one truffle oil, quality was our focus. How could we justify that our product would be the "best"? To answer this question, we consulted with chefs and asked how they would rank a high quality truffle oil. From this feedback, we developed "The Quality Quadrants".
- AROMA: the truffle aroma is the most important ingredient, that's why we developed our very own aroma with our suppliers in Italy. Just like a fine whisky, an optimal truffle aroma should be balanced, exhibiting characteristics that match fresh truffles.
- OIL TASTE: as an underrated and misunderstood ingredient, an optimal oil base should compliment truffle aromas and provide chemical characteristics that support the other quality quadrants.
- SHELF LIFE: the higher the acidity of oil, the less shelf life due to oxidation. There's no surprise why premium truffle oil uses extra virgin olive oil as the base oil due to its antioxidant characteristics.
- USABILITY: this is the culmination of the truffle aroma and base oil. An optimal blend creates a product that is versatile enough to use on a multitude of foods.
Market Segmentation
We launched the company with just one truffle oil, positioned within the "Premium" quadrants. As our business has grown, we recognized the opportunity to offer a full line of truffle oils to meet every market segment's needs.
As illustrated by the 'Market Segmentation Quadrants' chart, we sacrificed very little in truffle aroma to offer a full line of products. After all, truffle aroma is the key to a great truffle oil. With so many flavors available, our aroma is by far one of the most expensive, and therefore, offers the most realistic aroma.
Please visit our FAQ section to read more about truffle flavors.
Being a producer, our ability to create other truffle oil blends is virtually unlimited. Everything starts with the aroma and everything else follows.